PRODUCING DAIRY IS MARKETING, TOO.

Few experiences are as authentic, original or intimate as tasting carefully prepared food or drinks. This is one reason why navigating between old familiar recipes and exciting new concepts is so important in the food and dairy industries.

Consumers today want less fat, less salt, more proteins – and, always and everywhere, a taste experience that they can rely on, whether it is centuries old or brand new. What does this mean for new dairy concepts? For the successful introduction of a new dairy concept on the market, careful positioning and strong marketing are essential. CSK can offer hands-on support in concept development. At our Innovation Centre in Wageningen we can help you transform a strong concept into a flavourful, attractive product.

Based on the most important food trends, CSK converts the wishes of the consumer into innovative product concepts. Dairy concepts that are consistent with the demand for natural, healthy and tasty dairy products.